ZOE HAMMER

The original Crest 3D White packaging uses a cool-toned color palette with a sparkle effect; however, the colors are unrelated to the flavor, and the design could be simplified.

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My redesign explores new, fun flavors that consumers can mix and match (ex: Rich Raspbery and Mint Chocolate). Rather than experimental flavors marketed to children, my redesign caters to a variety of ages. With a smaller tube, consumers could test out new flavors without committing to a larger amount. The packaging is constructed with a single dieline, making the assembly simple and sustainable. My redesign emphasizes a minimalist, geometric aesthetic with complementary colors that flow seamlessly across the package.